Resthotels

1. Overview and Purpose

This Privacy Policy provides an in-depth explanation of our data management practices and your rights regarding your personal information. It applies to all personal data provided by customers, users, and visitors when interacting with our website or making hotel reservations. Our aim is to be completely transparent about the processing of data and to ensure that everyone has a clear understanding of how personal data is managed. Our practices comply with the Data Protection Act 2018, the principles of the General Data Protection Regulation (GDPR) as applicable in Great Britain, and other relevant consumer privacy guidelines.

In this document, you will find comprehensive information on:

Types of personal data collected
The purposes for which we process your information
The lawful basis for processing data
How and where we store your data
Your rights regarding access, correction, and deletion of your data
Security measures to protect your personal information
Use of cookies and similar technologies
How to contact us regarding your privacy concerns

2. Information We Collect

In order to provide our specialized hotel booking services, we collect various types of personal information. This information may include, but is not limited to, the following:

Personal Identification Information: Such as your full name, date of birth, address, email address, and telephone number (e.g. +44 12 489-717 49, [email protected], 20 | Banastre Drive | Newton-le-Willows | WA12 8BE | United Kingdom).
Booking Information: Details relating to your hotel reservations, including dates, location preferences, room specifications, and payment information.
Online and Technical Data: Information automatically collected when you interact with our website. This includes your IP address, browser type and version, device information, operating system, and details about your usage of our website.
Marketing and Communication: Communication preferences, feedback, and responses to surveys or questionnaires that you may complete through our channels.
Cookie Data: Information collected through cookies and other tracking technologies which help us analyze website traffic, manage sessions, and provide you with personalized content.

We collect this information through a variety of methods including online registration forms, phone calls, email communications, and our secure website booking system.

3. Legal Basis for Processing Data

Resthotels processes your personal information based on one or more of the legal grounds provided under applicable data protection regulations. Specifically, our legal bases include:

Consent: Where required, we may obtain your explicit consent prior to processing your personal data. You have the right to withdraw this consent at any time.
Contractual Necessity: Processing your data when it is necessary for the performance of a contract you have entered into with us, such as processing a hotel booking request.
Legal Obligation: Compliance with legal obligations and regulatory requirements, including those set forth by the Data Protection Act 2018.
Legitimate Interests: When processing is necessary to pursue our legitimate interests, such as improving our services, customer relationship management, and ensuring the security and integrity of our systems. Such interests are balanced against your rights and freedoms.

4. How We Use Your Information

Your personal data is vital to our operations, and it is used in the following key areas:

Service Provision and Customer Support: To process your hotel reservations, send booking confirmations, and respond to your inquiries or support requests.
Marketing and Promotional Communications: With your consent, we may periodically send you information about special offers, promotions, or updates relevant to our services. You can opt out of these communications at any time.
Performance and Analytics: To analyze website usage, evaluate service performance, improve our systems, and ensure our platform provides an optimal user experience.
Fraud Prevention and Security: To detect, prevent, and address fraud, breaches, security incidents, and to enforce our terms and conditions.
Compliance and Legal Requirements: To comply with legal obligations, resolve disputes, and enforce our agreements.

Our processing procedures are designed to use your information only to achieve these purposes, ensuring that your privacy remains our utmost priority.

5. Use of Cookies and Similar Technologies

Resthotels employs cookies and similar tracking technologies on our website in order to enhance your browsing experience, remember your preferences, and gather statistical data. Cookies are small data files stored on your device that help us understand how our website is used and allow us to make improvements.

The cookies we deploy include:

Essential Cookies: These cookies are necessary for the functioning of our website, such as enabling secure login sessions and managing reservations.
Performance Cookies: Cookies that collect anonymous data regarding website usage, helping us to track and analyze user interactions.
Functionality Cookies: Cookies that allow the website to remember your preferences and provide enhanced personal features.
Advertising Cookies: Cookies that may be used to display targeted advertisements relevant to your interests in accordance with industry recommendations and guidelines for digital advertising.

For further details on how cookies work and our detailed cookie policy, please refer to our cookie policy documentation available on our website.

6. Data Security Measures

Safeguarding your personal data is of paramount importance to us. Resthotels employs robust security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. Our data security measures include:

Encryption: All sensitive data transmitted online is protected with current encryption standards to prevent interception.
Access Controls: Strict access control policies limit data access to only the personnel authorized to manage and process your information.
Data Segmentation and Firewalls: We utilize advanced network protection tools, including firewalls and intrusion detection systems, to ensure that data is securely segmented and protected.
Regular Audits: Routine security assessments and audits are conducted to identify potential vulnerabilities and ensure that our systems meet the highest standards of security.
Incident Response Procedures: In the unlikely event of a data breach, we have established comprehensive incident response procedures to quickly address any issues, minimize harm, and notify affected users in accordance with legal requirements.

7. Data Retention Periods

The duration for which your personal data is stored depends on the purpose for which it was collected and the applicable legal requirements. Generally, we retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including maintaining records to comply with our legal obligations.

Specific retention periods are determined based on:

Service Fulfillment: Data related to hotel bookings and transactions is retained for the duration needed to manage your reservation and for a reasonable period thereafter to address any follow-up queries or disputes.
Legal Compliance: Certain information may be retained for longer periods if required by legislation, for example, compliance with tax, accounting, or other legal records retention laws.
Historical and Analytical Purposes: With your consent, non-personally identifying information might be retained for broader analytical purposes to improve our service quality and user experience.

Once the retention period expires, or upon request, we will securely delete or anonymize your personal data in accordance with industry best practices.

8. Your Rights Regarding Your Personal Data

In accordance with applicable data protection regulations, you have several important rights concerning your personal data that we process. These rights include but are not limited to:

Right of Access: You have the right to obtain confirmation as to whether personal data concerning you is being processed, and if so, access to that data, along with details regarding its processing.
Right to Rectification: If any of your personal data is inaccurate or incomplete, you are entitled to request that we correct or complete it.
Right to Erasure: Under certain circumstances, you may request the deletion of your personal data. We will consider such requests and ensure that, where appropriate and legally permissible, your data is removed from our records.
Right to Restrict Processing: You have the right to request restrictions on the processing of your personal data if you believe it is incorrect or if it is being processed unlawfully.
Right to Data Portability: Should you wish, you can receive your personal data in a structured, commonly used, and machine-readable format, and have the right to transmit that data to another controller.
Right to Object: You are entitled to object to the processing of your personal data for direct marketing purposes or on other legitimate grounds.
Right to Withdraw Consent: Where our processing is based on your consent, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us using the contact details provided at the end of this policy. We will review your request and respond in a timely manner, in line with applicable regulations.

9. Disclosure of Your Personal Data

At Resthotels, your personal data is treated with strict confidentiality. In general, we do not sell, trade, or rent your personal information to third parties. However, we may share your data in the following circumstances:

Service Providers: We may engage trusted third-party vendors to assist us in operating our website, managing reservations, processing payments, and delivering customer support. These third parties are contractually bound to maintain the confidentiality and security of your personal data.
Legal Requirements: If required by law or in response to valid legal requests (such as a court order or governmental inquiry), we may disclose your personal data to the appropriate authorities.
Business Transfers: In the event of a merger, acquisition, or any form of business restructuring, your personal information may be transferred to the new entity, provided that the new entity continues to follow the principles contained in this Privacy Policy.

We have implemented appropriate safeguards and have established contracts with third parties to ensure that your personal information is processed securely and in accordance with this policy.

10. How to Access, Update, or Delete Your Data

We respect your right to manage your own personal information. Should you wish to review, update, or request deletion of your personal data, please follow these guidelines:

Access Information: You may request access to the personal data we hold about you. Upon receiving a valid information request, we will provide you with a copy of your data within the timelines required by applicable laws.
Correction or Update: If your personal data is incorrect or outdated, please contact us with the revised information, and we will update our records accordingly.
Request for Deletion: You have the right to request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected. In such cases, we will assess the request and, unless we have a compelling legal reason to retain the data, we will proceed with its removal.
Timeframes: Generally, we aim to respond to these requests within 30 calendar days. In some cases, additional time may be required due to the complexity of the request or legal retention requirements.

For any access, correction, or deletion requests, please get in touch using our designated contact details provided at the end of this policy. Do note that exercising these rights may be subject to verification procedures to ensure the security and integrity of your personal data.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy from time to time. Any significant changes will be communicated through an update to this policy along with revision dates. We encourage you to periodically review this policy to stay informed about how we are protecting your personal information. Continued use of our services following any modifications constitutes your acceptance of the updated policy.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please do not hesitate to contact us at any time. Our data protection team is committed to addressing your inquiries and ensuring that your privacy rights are respected.

For further assistance or to exercise your rights, please contact us using the following details:

Company Name: Resthotels
Telephone: +44 12 489-717 49
Email: [email protected]
Address: 20 | Banastre Drive | Newton-le-Willows | WA12 8BE | United Kingdom

Our team will respond as swiftly as possible and in accordance with the provisions of the relevant data protection laws.

13. Additional Disclosures and Responsibilities

At Resthotels, we strive to uphold the highest ethical standards in managing your personal data. We are committed to:

Maintaining the confidentiality and integrity of your personal information.
Ensuring that all our services and systems are regularly reviewed and updated in order to incorporate the latest security improvements.
Being fully transparent about our data practices, including processes for data access, correction, and deletion.
Providing clear communication about the use of cookies, tracking technologies, and marketing tools in line with advertising best practices and current regulatory guidelines.

This commitment is central to our business operations and reflects our ongoing effort to earn your trust. We work diligently to ensure that your rights are protected and that your data is used solely in ways that are fair, lawful, and consistent with your expectations.

If you ever have any concerns about how your personal data is processed or wish to receive a detailed report on the measures we have implemented, please do not hesitate to contact our dedicated privacy support team using the contact information provided above.